Dressing Down to Green Up
In the latest eco-chic move, Coca-Cola is giving Sprite a wardrobe detox. Starting this crisp January, the familiar sticky labels are getting the cold shoulder in a trial that’s set to sprinkle some green glamour on grocery shelves. Spritely Sprite and its calorie-conscious twin, Sprite Zero, are flaunting a new embossed logo, a bold step that’s as fresh as its zesty flavour.
The Green Scene in Supermarkets
Shoppers in Brighton and Hove, Bristol, London, and Manchester are in for a treat with this sustainable shift. For a few select months, from the frost of January to the first blooms of March 2024, Tesco Express Stores in these cities are the exclusive runways showcasing these label-free bottles. It’s a move that’s not just turning heads but turning the tide on traditional recycling methods. Staying true to the brand’s bubbly DNA, these bottles will maintain their clear, recycled PET composition, topped with their signature green caps. It’s like Coca-Cola is saying, “We believe in clarity and sustainability,” and we can’t help but raise our glasses to that.
A Refreshing Approach to Recycling
Going label-less is more than just stripping down—it’s about dressing up the recycling bins with less clutter. Dusan Stojankic, the maestro of operations at Coca-Cola, toasts to this innovative step. It’s a small sip for Sprite, but it’s a giant gulp for greener packaging practices.
Marketing with a Twist of Lime and Sustainability
On the marketing front, Javier Meza, Coca-Cola Europe’s VP, is fizzing with excitement. This trial is more than a new look—it’s a new conversation. It’s like they’re reinventing the language of labels, mixing a cocktail of brand identity and eco-responsibility.
Retailers Get a Taste of the Future
Tesco is riding the green wave, too, stocking these sleek bottles as part of their commitment to help customers shop with the planet in mind. James Bull, the mind behind Tesco’s packaging strategy, cheers to the brand’s innovative spirit—it’s a crisp example of how shopping can be both stylish and sustainable.
A Toast to Cleaner, Greener Spaces
Keep Britain Tidy’s chief, Allison Ogden-Newton, is all smiles about this trial. It’s a sparkling symbol of what happens when companies get creative about cutting waste. She’s all about championing these eco-forward steps that blend community values with corporate vision.
As Coca-Cola’s trial bubbles through the start of 2024, it’s clear they’re not just shedding labels—they’re setting trends. With a wink to sustainability and a nod to the future, Sprite’s label-less bottles are serving up a refreshing taste of what it means to enjoy a classic, with a conscientious twist.
For more information visit the Sprite, Coca Cola website.
